art direction + content creation
The Cutty Sark Hotel
Brand Promise (feeling images should communicate): Joyful, Comfortable, Coastal, Light, Welcoming, Relaxing, Fun, Beach Cottage, Vacation Mode, Making Memories
“Working with Ash was nothing short of absolutely wonderful. I approached her to creative direct (and produce!) a lifestyle photoshoot as well as develop a detailed social strategy for our hotel. We were desperately in need of some new content and a stronger, more thoughtful presence in social.
Ash took the time to truly learn and understand the business before we got started. She helped me to identify some clear and achievable business goals to ensure that as we flush out the strategy and respective plan of execution, we are continuously operating with the business goals in mind.
Needless to say, the images from the shoot are absolutely stunning. We now have beautiful new content coupled with a social strategy map (including content guidelines and pillars, recommended travel accounts to partner with and beautifully designed email templates). I am so pleased with my experience working with Ash. I am already planning to partner with Ash to do another photoshoot!”
COO, The Cutty Sark Hotel, Brittany Adamson